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Sanitary Protection in Germany

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sanitary Protection industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sanitary Protection in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sanitary Protection in Germany?
  • Which are the leading brands in Sanitary Protection in Germany?
  • How are products distributed in Sanitary Protection in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Sanitary Protection products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Sanitary Protection in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic has minimal impact on demand for sanitary protection in 2020
Natural and sustainable, with organic cotton the focus in product development in 2020
Emerging alternatives stem from sustainable angle

RECOVERY AND OPPORTUNITIES

Shift to reusable products may become stronger threat to tampons over the forecast period
Product innovation can reactivate sales of sanitary protection over the forecast period
Channel shift may dampen unit price of sanitary protection products

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

CATEGORY DATA

Table 8 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 9 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020 Table 10 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 11 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2015-2020 Table 13 Infant Population 2015-2020 Table 14 Female Population by Age 2015-2020 Table 15 Total Population by Age 2015-2020 Table 16 Households 2015-2020 Table 17 Forecast Infant Population 2020-2025 Table 18 Forecast Female Population by Age 2020-2025 Table 19 Forecast Total Population by Age 2020-2025 Table 20 Forecast Households 2020-2025

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sanitary Protection research and analysis database.

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