Sanitary protection products are essential for female consumers, and they expect these products to be made widely available so they can shop for them conveniently. Given this need, the main sales channel for sanitary protection will continue to be bricks-and-mortar retailers – whether health and beauty specialists, supermarkets, hypermarkets, or discounters.
As consumers become more aware of the need for environmental preservation, the demand for products that include eco-friendly materials has been rising for some time. With the pandemic, such needs have become more evident, and more companies are taking that into consideration in their manufacturing processes.
Changes in lifestyle and in the concept of family structure are changing German society. Younger generations especially are focusing more on their careers and have other priorities before starting a family (if that is their desire), such as pursuing further education or travelling.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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