Competitive Landscape
Riaya Industries Widens Lead through Pricing and Innovation
Menstrual care in Morocco was highly concentrated in 2025, with Riaya Industries accounting for 54% of retail value share, up from 48% in 2023 and 51% in 2024. This marked a significant increase in concentration, with Riaya Industries substantially expanding its lead.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Morocco?
- Which are the leading brands in Menstrual Care in Morocco?
- How are products distributed in Menstrual Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Morocco - Category analysis
Key Data Insights
Mia by Riaya Drives Affordability With Strategic Bundles
Mia by Riaya Drives Affordability With Strategic Bundles
Modern Convenience Needs Boost Ultra-Thin Towels
Clean Wellness Focus Reshapes Menstrual Care
Ultra-Thin Towels to See Further Growth as New Users Prioritise Comfort and Flexibility
Local Grocers to Sustain Credit-Driven Access as E-Commerce Lags
Riaya Industries Widens Lead through Pricing and Innovation
Small Local Grocers Maintain Dominance by Enabling Credit-Driven Access
Discounters Channel Expands through New Formats
E-Commerce Remains Marginal as Proximity and Credit Drive In-Person Sales
Tissue and Hygiene in Morocco - Industry Overview
Affordability Drives Private-Label Expansion to Capture Value-Conscious Shoppers
Key Data Insights
Affordability Drives Private-Label Expansion to Capture Value-Conscious Shoppers
Clean Wellness and Demographic Growth Boost Market Performance
Sustainability Shapes Natural Innovation
Price-Driven Shoppers Push Brand Strategies Towards Value
Menstrual Care and Adult Incontinence to Drive Future Gains
Ecp Maroc Accelerates Share Gains as Riaya Industries Consolidates Hygiene Leadership
Small Grocers Retain Loyalty as Credit and Single-Unit Sales Drive Demand
Discounters Accelerate Store Rollout to Capture Value-Focused Shoppers
E-Commerce Lags as Proximity and Store Choice Limit Online Gains
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!