Competitive Landscape
Johnson & Johnson Expands Eco-Offering to Reinforce Leadership
Menstrual care in Germany remains highly concentrated, with the top two manufacturers accounting for a significant majority of retail value. Johnson & Johnson GmbH leadsleads decisively with a 42% share in 2025, up from 41% in 2024, while Procter & Gamble Germany GmbH & Co Operations OHG follows at 19%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Germany?
- Which are the leading brands in Menstrual Care in Germany?
- How are products distributed in Menstrual Care in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Germany - Category analysis
Key Data Insights
Affordability Continues to Drive Product Development and Purchasing Decisions
Affordability Continues to Drive Product Development and Purchasing Decisions
Organic and Leak-Proof Designs Drive Premiumisation Growth
The Female Company Expands Access with Digital Subscriptions Services
Brands Drive Eco-Friendly Innovation as Consumers Shift to Reusables
Smart Hygiene Technology and Digital Engagement Reshape Consumer Experience
Sustainability and Long-Term Value to Drive Reusable Menstrual Care Options
Johnson & Johnson Expands Eco-Offering to Reinforce Leadership
Health and Beauty Specialists Expand Share as Private Label Gains Traction
Tissue and Hygiene in Germany - Industry Overview
Affordability Fuelled Growth Amid Cautious Spending Habits
Key Data Insights
Affordability Fuelled Growth Amid Cautious Spending Habits
Premium and Wellness Innovation Boosts Growth in Wipes and Wellness Formats
Tena’S Sustainability Initiatives Strengthen Consumer Trust and Loyalty
Affordability and Value-For-Money to Continue to Take Priority
Eco-Efficient Innovation and Sustainability to Be a Competitive Advantage
Smart Hygiene Solutions and Digitalisation to Reshape Product Strategies
Aldi Group and Procter & Gamble Reinforce Leadership as Private Label Gains Ground
Discounters Extend Lead as Consumers Favour Lower Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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