Competitive Landscape
Procter & Gamble Sustains Dominance as Communication and Discounts Drive Loyalty
Menstrual care remains highly concentrated, with Procter & Gamble Portugal holding a commanding 54% value share in 2025, followed by Johnson & Johnson with 15%. The structure of the competitive environment has remained stable over the past five years, as the leading companies' shares have experienced only marginal changes, resulting in a lack of significant shifts in the competitive landscape.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Portugal?
- Which are the leading brands in Menstrual Care in Portugal?
- How are products distributed in Menstrual Care in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Portugal - Category analysis
Key Data Insights
Government Expands Access with Free Product Distribution in Schools and Health Centres
Government Expands Access with Free Product Distribution in Schools and Health Centres
Pantyliners Volume Rises as Manufacturers Drive Affordability with Large Packs and Discounts
Pantyliners to Gain Ground as Affordability and Convenience Drive Purchase Decisions
Primor and Supermarkets Expected to Increase Pressure with Competitive Pricing and Expanded Access
Procter & Gamble Sustains Dominance as Communication and Discounts Drive Loyalty
Supermarkets Consolidate Gains as Proximity and Affordability Shape Channel Choices
Tissue and Hygiene in Portugal - Industry Overview
Renova Leverages Sustainability Investments to Expand across Borders
Key Data Insights
Renova Leverages Sustainability Investments to Expand across Borders
Procter & Gamble Drives Premiumisation with Online Discount Campaigns
Innovation and Premiumisation Set to Drive Growth in Sustainable Products
Legislative Shifts and Digital Adoption Expected to Shape Consumer Access and Preferences
Procter & Gamble Defends Lead as Private Label Growth Slows
Established Retailers Expand Reach with New Store Openings and Loyalty Programmes
Online Discounts and Convenience Drive Steady E-Commerce Gains in Baby and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!