Competitive Landscape
Softys and Kimberly-Clark Outpace Rivals as Always Enters
Menstrual care in Uruguay remains highly concentrated, with the combined share of Softys Uruguay and Kimberly-Clark Uruguay accounting for 66% of retail value sales in 2025. Over the period from 2020 to 2025, the market became more concentrated, with Softys Uruguay’s share rising from 31% in 2023 to 34% in 2025, and Kimberly-Clark Uruguay advancing from 27% in 2023 to 32% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Uruguay?
- Which are the leading brands in Menstrual Care in Uruguay?
- How are products distributed in Menstrual Care in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Uruguay - Category analysis
Key Data Insights
Kotex and Ladysoft Launches Drive Innovation and Consumer Engagement
Kotex and Ladysoft Launches Drive Innovation and Consumer Engagement
Towels Maintains Leadership, and Towels and Tampons Gain Momentum
Always Entry and Wellness Focus Reshape Product Expectations and Loyalty
Standard Towels with Wings to Expand as Shoppers Seek Comfort
Tampons to Perform Well, with Value and Volume Growth
Softys and Kimberly-Clark Outpace Rivals as Always Enters
Small Local Grocers Outperforms Modern Channels as Smuggling Eases
Supermarkets, Hypermarkets, and E-Commerce Gain as Shopping Habits Evolve
Tissue and Hygiene in Uruguay - Industry Overview
Shifting Demographics and Economic Factors Shape Demand
Key Data Insights
Shifting Demographics and Economic Factors Shape Demand
Babysec Premium Pants and Adult Incontinence Products See Diverging Fortunes
Ladysoft Targets Sensitive Skin to Boost Loyalty
Inclusion Trend Drives Launches of Products Tailored to Different Consumers’ Needs
Changing Demographics Set to Drive Growth for Retail Adult Incontinence
Premium Nappies and Menstrual Care Set to Drive Innovation as Incomes Rise
Modern Retailers and Retail E-Commerce to Capture Shoppers Seeking Choice and Convenience
Softys Consolidates Its Lead as Rivals Lag behind
Retail E-Commerce and Small Local Grocers Grow through Price and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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