Competitive Landscape
Productos Sancela Del Perú Maintains Strong Lead as the Market Becomes More Concentratedthis
Menstrual care in Peru is highly concentrated, with Productos Sancela del Perú SA (owner of brand Nosotras, Essity AB (GBO)) strengthening its leading share to 61% in 2025. Over the period from 2020 to 2025, the market became increasingly concentrated, and the distance to the nearest competitors widened: second-placed Kimberly-Clark del Perú SA saw it share fall to 16% in 2025, reflecting a downward trend over the review period, while Productos Sancela del Perú SA has grown its share.
Supermercados Peruanos Challenges Brands with New Economy Offering
The most notable new entrant in 2025 was Supermercados Peruanos, which launched Mithos, an economy private label for menstrual care primarily distributed through its Tiendas Mass discounter chain. Mithos rapidly gained momentum by leveraging a low price point, high-shelf visibility, and the retailer’s distribution strength, targeting highly price-sensitive shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Peru?
- Which are the leading brands in Menstrual Care in Peru?
- How are products distributed in Menstrual Care in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Peru - Category analysis
Key Data Insights
Retailers Accelerate Private Label Growth, Squeezing Brand Share
Retailers Accelerate Private Label Growth, Squeezing Brand Share
Brands Expand Night-Time and Tampon Lines to Meet Shifting Convenience Demands
Kotex and Nosotras Intensify Competition in High-Coverage and Premium Formats
Brands to Expand High-Absorption Formats as Slim Pads Lose Appeal
Retailers and Brands Intensify Price Competition to Defend Share
Consumers’ Focus on Practicality Limits Traction for Sustainable Options
Productos Sancela Del Perú Maintains Strong Lead as the Market Becomes More Concentratedthis
Supermercados Peruanos Challenges Brands with New Economy Offering
Small Local Grocers Maintain Lead but Discounters and Specialists Expand Reach
Tissue and Hygiene in Peru - Industry Overview
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Key Data Insights
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Consumers Seek Products That Streamline Daily Routines
Premium Features Fuel Retail Adult Incontinence Growth
Discounters to Attract Price-Focused Shoppers as Private Label Accelerates
Retail Hygiene Will Maintain Lead as Adult Incontinence Outpaces Growth
Discounters and Economic Brands to Grow through Private Label Ranges
Softys and Kimberly-Clark Defend Leadership as New Rivals Gain Ground
Small Local Grocers Maintain Channel Lead
Mass Captures Share From Small Grocers with Low Prices and Large Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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