Competitive Landscape
Whisper and Stayfree Maintain Dominance While Challengers Struggle to Gain Significant Ground
Menstrual care in India is highly concentrated, with Procter & Gamble Hygiene & Health Care Ltd (Whisper) and Johnson & Johnson (India) Ltd (Stayfree, Carefree, o b) together holding an 82% share of retail value sales in 2025, accounting for individual shares of 47% and 35% respectively. Over the period from 2020 to 2025, this concentration remained largely stable, with only marginal declines of one percentage point in share for both the leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in India?
- Which are the leading brands in Menstrual Care in India?
- How are products distributed in Menstrual Care in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in India - Category analysis
Key Data Insights
Growth Continues, with Sirona Bringing Period Care to Commuters and Reshaping Access
Growth Continues, with Sirona Bringing Period Care to Commuters and Reshaping Access
Zoycare Drives Move to Clean Wellness in Towels
Sustainability Drives Sales of Eco-Friendly Disposable Options, but Also Leads to Strong Competition
Swiggy’S App-Led Model Expected to Lead to More Planned Purchases
Government and Shg Networks to Expand Affordable Access in Villages
Lifecycle Care Kits Will Tap Menopause for Premium Growth
Whisper and Stayfree Maintain Dominance While Challengers Struggle to Gain Significant Ground
Grocery Retailers Maintains Dominance While Retail E-Commerce Sees Rapid Value Growth
Tissue and Hygiene in India - Industry Overview
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Key Data Insights
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Clean Wellness Becomes a Core Requirement in Certain Categories
Major Players Operationalise Sustainability for Epr Compliance
Dynamic Growth as the Consumer Base Expands, Disposable Incomes Rise, and Convenience Is Valued
Away-From-Home Sales Expected to Rise as Institutional Adoption Increases
Brands Accelerate Circularity to Comply with New Waste Regulations
Procter & Gamble and Unicharm Sustain Leadership Despite the Intensifying Competition
Offline Channels Anchor Everyday Sales in Tissue and Hygiene
Transformation in Distribution as Retail E-Commerce Maintains Its Dynamic Rise
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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