Competitive Landscape
Top Players Strengthen Leadership through Brand Trust and Innovation
Menstrual care in Austria is highly concentrated, with Johnson & Johnson GmbH and Procter & Gamble Austria GmbH together accounting for over two-thirds of total retail value sales in 2025. Johnson & Johnson GmbH leads the category with a retail value share of 44%, followed by Procter & Gamble Austria GmbH at 32%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Austria?
- Which are the leading brands in Menstrual Care in Austria?
- How are products distributed in Menstrual Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Austria - Category analysis
Key Data Insights
Affordability and Bulk Pack Offerings Drive Value Sales as Inflationary and Cost of Living Pressures Persist
Affordability and Bulk Pack Offerings Drive Value Sales as Inflationary and Cost of Living Pressures Persist
Consumers Embrace Sustainable Menstrual Care as Brands Innovate with Natural Materials
Government Tax Cut to Accelerate Access and Boost Volume Growth
Pantyliners to Retain Lead While Period Pants Outpace All Rivals
Manufacturers to Prioritise Sustainable Materials to Meet Consumer Demand
Top Players Strengthen Leadership through Brand Trust and Innovation
Health and Beauty Retailer Dm Secures Loyalty with Long-Term Price Strategy
Retail E-Commerce Expands Reach as Shoppers Seek Discretion
Wider Product Ranges and Price Initiatives Shape Channel Competition
Tissue and Hygiene in Austria - Industry Overview
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Key Data Insights
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Premium Offerings Drive Value and Volume Growth with High-Impact Functional Innovations
Retailers Set New Sustainability Standards for Tissue and Hygiene
Demographic Shifts and Sustainability Expectations to Reshape Demand Patterns
Retail Tissue to Consolidate Value Leadership as Eco-Innovation Accelerates
Retail E-Commerce to Grow as Retailers Expand Omnichannel Offerings
Retailers Leverage Private Label Offerings as Branded Leaders Defend with Premium Features
Supermarkets and Discounters Drive Everyday Hygiene Purchases with Value Focus
Retail E-Commerce Accelerates Growth by Meeting Demand for Discretion and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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