Over the coming years, small local grocers will continue to struggle to compete with modern grocery retailers and retail e-commerce, which provide greater convenience and more extensive product offerings. As a result, more players within the channel have been moving online, such as Taipei Agricultural Products Marketing Corp, a Taipei-based wholesaler specialising in locally-grown seasonal produce, and Yunlin Goods, a wholesaler of produce from Yunlin County in central Taiwan.
Traditional markets experienced significant reconstruction efforts across Taiwan in 2021/2022 when pandemic-related restrictions meant that consumers were unable to or were discouraged from visiting these locations. The newly-built traditional markets attempted to adapt to changing consumer preferences and competition from modern channels by highlighting the more sophisticated design of their interiors in addition to introducing new technologies.
In Taiwan, the demographic of older consumers has increased, with smaller families becoming mainstream, and young singles becoming increasingly independent. Combined with the impact of the pandemic, Taiwanese consumers have started purchasing frozen food and chilled groceries online or choosing physical retailers with a more convenient location.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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