Over the forecast period, small local grocers is expected to continue declining in terms of number of outlets and selling space, considering that many outlets will continue to suffer from the lingering impact of the pandemic and the fallout from the war in Ukraine, such as rising inflation and general costs, which will make it difficult for some small local grocers to continue operating over the forecast period. On the other hand, value sales (at constant 2022 prices) through this channel are expected to remain positive, considering that many local consumers favour this format due to its proximity, the quality of the products on sale, and the attention given to customers from staff, resulting in closer relationships.
Despite a positive sales outlook for small local grocers over the forecast period, competition from other grocery retailers will remain significant. Therefore, a positive performance will be achieved by small local grocers adopting omnichannel strategies by combining the physical and the digital channels, such as allowing customers to order grocery shopping via digital channels and increasing the number of opportunities through home delivery and store pick-up to offer greater convenience.
Considering that elevated inflation in the country over the forecast period is expected to undermine the available income of Italian consumers, competition will remain extremely high for small local grocers, especially with respect to such outlets that provide better value for money and price offers together with a wider selection of products. Therefore, it will be essential for the channel to balance remaining price competitive in such a challenging environment, while also focusing on offering higher-quality assortments.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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