Small local grocers is expected to continue dominating the grocery retailing landscape in terms of outlet numbers, with predictions for further expansion driven by a unique business model that meets consumers’ expectations through convenience in both value and proximity, longstanding relationships with households which offer personalised shopping experiences, and the influx of manufacturing brands seeking to improve their market penetration through direct collaboration with such operators rather than an opaque network of wholesalers. In parallel, government initiatives to modernise informal traders will likely lead to an influx of new entrants.
Fintech innovation aimed at improving the operating efficiency of small local grocers will continue to expand over the forecast period. The trend will be consolidated by improved internet penetration facilitating B2B e-commerce services, giving room to a more digitalised operating ecosystem.
Following recommendations from the Competition Tribunal, which requires leading retailers to stop enforcing exclusive lead agreements in shopping centres, the decision by Pick ‘n’ Pay and Shoprite to allow small and medium grocery retailers to operate next to their chained stores will lead to a steady increase of small-scale specialist traders focusing on wellness and sustainable grocery products in such spaces. The shift will also be supported by increased government support for small and medium businesses and momentum of environmentally- and health-conscious consumers.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.See All of Our Definitions
This report originates from Passport, our Small Local Grocers research and analysis database.
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