Small Local Grocers in Turkey

May 2026

Small local grocers in Turkey recorded current value growth of 37% in 2025 to reach TRY1,023.3 billion. However, this was primarily a reflection of high inflation rather than real expansion in sales or footfall. The number of outlets continued to decline, underlining the structural difficulties faced by small local grocers as they struggled to remain competitive in a market dominated by rising operating costs and intensifying competition from larger retailers. This weak performance stands in con

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Overview:

Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Small Local Grocers industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Small Local Grocers in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Small Local Grocers in Turkey?
  • Which are the leading retailers in Small Local Grocers in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Small Local Grocers in Turkey - Category analysis

Key Data Insights

Discounters Capture Shoppers as Price Pressures Inform Purchasing Behaviour
Discounters Capture Shoppers as Price Pressures Inform Purchasing Behaviour
Chart 1 Value Sales 2020-2030
Yildiz Holding Leverages Franchising to Extend Local Reach and Boost Efficiency
Artisanal, Regional and Healthy Offerings Present a Path to Differentiation
Chart 2 Forecast Value Sales 2020-2030
Chart 3 Economic Context for Small Local Grocers
Chart 4 Real GDP Growth 2020-2030
Chart 5 Inflation 2020-2030
Chart 6 Consumer Context for Small Local Grocers
Chart 7 Population 2020-2030
Chart 8 Population by Generation 2025

Retail in Turkey - Industry Overview

Discounters Expand Private Label to Support Spending

Key Data Insights

Chart 9 Key Industry Trends for Retail
Discounters Expand Private Label to Support Spending
Online-First Retailers Use Exclusive Launches to Drive Digital Adoption
Open Markets Maintain Relevance as Formal Formats Gain Ground
Chart 10 Value Sales 2020-2030
Chart 11 Value Sales by Category 2025
Private Label and E-Commerce Set to Remain the Key Growth Drivers
Ai and M-Commerce Set to Win over Digital Natives
Chart 12 Forecast Value Sales 2020-2030
Chart 13 Forecast Value Sales by Category 2025-2030
Bim Strengthens Its Leadership as Uber Acquisition Reshapes Delivery Landscape
Chart 14 Uber Acquires Trendyol Go
Chart 15 Analyst Insight for Retail
Lululemon and Florentia Village Bring New Ideas to the Market
Chart 16 Lululemon Enters Turkey with a New Retail Concept
Chart 17 Company Shares 2025
Chart 18 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 19 Standard Opening Hours by Channel Type 2025
Seasonality
Black Friday
Ramadan (Eid al Fitr)
Chart 20 Economic Context for Retail
Chart 21 Real GDP Growth 2020-2030
Chart 22 Inflation 2020-2030
Chart 23 Consumer Context for Retail
Chart 24 Population 2020-2030
Chart 25 Population by Generation 2025

Country Reports Disclaimer

Small Local Grocers

Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Small Local Grocers research and analysis database.

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