Competitive Landscape
Alnatura Exits the Market with No Player Ready to Fill Its Shoes
The competitive landscape for small local grocers has become significantly more fragmented following the exit of Alnatura at the end of 2025, which was the only major chain operating in this space and was part of the Migros Genossenschaftsbund portfolio. Migros Genossenschaftsbund’s strategic decision to incorporate health and organic product assortments into its mainstream grocery formats led to the decision to close all of its Alnatura outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Switzerland?
- Which are the leading retailers in Small Local Grocers in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Switzerland - Category analysis
Key Data Insights
Small Local Grocers Summary
Discounters and Supermarkets Attract Cost-Conscious Shoppers with Lower Prices
Migros Shifts Bio Focus as Alnatura Exits the Market and Local Shops Lose Ground
Digital Convenience Redefining the Swiss Grocery Retail Landscape
Personalised Service Unlikely to Reverse Decline Despite Its Appeal
Alnatura Exits the Market with No Player Ready to Fill Its Shoes
Retail in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Weak Consumer Sentiment Limits Growth Opportunities in 2025
Focus Shifts to Digital Sales and Services
Migros and Coop Tailor Hybrid Experiences to Match Shifting Consumer Priorities
Retail’S Coming Generation Split: Tech Titans Vs. Wellness Warriors
Migros and Coop Defend Lead as Discounters and E-Commerce Gain Ground
Digitec Galaxus Ups the Stakes in Swiss Retail
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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