Competitive Landscape
Denn's Biomarkt Gmbh Secures Its Leading Position
denn's Biomarkt GmbH continued to reinforce its overall share at 11% in 2025, while most smaller operators struggled to compete in this highly fragmented landscape. Over the review period, the industry has become marginally more concentrated, with denn's increasing its share from 10% in 2020 to 11% in 2025, while Reform Martin GmbH's share has fluctuated, ending the period slightly below its 2020 level at 6% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Austria?
- Which are the leading retailers in Small Local Grocers in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Austria - Category analysis
Key Data Insights
Small Local Grocers Summary
Rural Grocers Face Profitability Challenges as Customers Shift to Larger Stores
Organic and Health Food Shops Lose Traction as Inflation Persists
Rising Operating Costs Drive Store Closures in Structurally Weak Areas
Muted Growth for Small Local Grocers as Ethnic Grocers and Health Food Stores Respond to Shifting Consumer Preferences
Denn's Biomarkt Gmbh Secures Its Leading Position
Retail in Austria - Industry Overview
2025 Development
Key Data Insights
Retail Consolidation Shapes the Landscape as Unimarkt's Exit Enables Spar and Rewe International to Expand
Home Products Drive Retail Turnover as Discounters Lead Value Growth
Higgins Reinvents Discount Fashion to Capture Urban Youth
Discounters Expand Self-Service to Cut Costs and Boost Value
Retail E-Commerce Accelerates with Instant Delivery and Live Shopping
Repair Initiatives and Second-Hand Platforms Reshape Value Equation
Grocery Retailers Take the Helm in Austria's Retail Landscape
Palmers and Media Markt Signal New Directions through Mergers, Acquisitions and Innovation
Bipa Embraces Live Commerce as Ikea Drives Home Its Sustainability Concept
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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