Small Local Grocers in Morocco

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Small Local Grocers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Small Local Grocers in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Small Local Grocers in Morocco?
  • Which are the leading retailers in Small Local Grocers in Morocco?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Small Local Grocers in Morocco - Category analysis

KEY DATA FINDINGS

Government-led support initiatives strengthen small business resilience
Tech-driven innovations revolutionise small grocers’ operations
Shift towards digital payment adoption and hygienic practices
Continued dominance of small-scale retailers in the grocery landscape
Accelerated digital transformation revolutionises operations
Sustained government support bolsters modernisation efforts
Table 1 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 4 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Retail in Morocco - Industry Overview

Retail in 2023: The big picture
Marjane Group expands digital footprint with marketplace launch, anticipates 20% turnover increase
Finance law bolsters local market with increased duties on imported textile brands
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
Table 5 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 6 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 7 Sales in Retail Offline by Channel: Value 2018-2023
Table 8 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 9 Retail Offline Outlets by Channel: Units 2018-2023
Table 10 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 11 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 12 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 15 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 17 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 19 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Retail GBO Company Shares: % Value 2019-2023
Table 26 Retail GBN Brand Shares: % Value 2020-2023
Table 27 Retail Offline GBO Company Shares: % Value 2019-2023
Table 28 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 29 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 30 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 31 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 32 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 33 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 34 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 35 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 36 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 37 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 38 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 39 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 40 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 41 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 42 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 43 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 44 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 45 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 46 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 49 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 50 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 52 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 53 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 54 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 55 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 56 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 57 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Small Local Grocers

Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.

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This report originates from Passport, our Small Local Grocers research and analysis database.

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