Euromonitor Passport MCP Documentation

What you can use it for

• Market size and growth summaries.
• Forecast, CAGR, and market outlook questions.
• Competitive landscape overviews, including company and brand share questions where available.
• Consumer trend snapshots.
• Macroeconomic and country-level indicators.
• Suggested research questions to help users understand what Passport AI can answer.

Connector details

Prerequisites

• An active Euromonitor Passport subscription covering the industries, categories, and geographies you intend to query.
• Active Euromonitor Passport credentials for the account authenticating the connector.
• An MCP-capable application, including:

• Claude.ai or Claude Desktop, subject to the application’s connector availability and workspace/admin controls.
• Microsoft 365 Copilot

• Permission to add connectors in the selected application. In managed workspaces, this may require approval from an organisation administrator.
• Network access to the Euromonitor Passport MCP endpoint: https://mcp.passport.euromonitor.com/mcp.

Configuration

Claude

• Open Settings > Connectors in Claude.
• Select Add custom connector, or choose the Euromonitor Passport connector from the connector directory when available.
• Enter the connector name and endpoint URL: https://mcp.passport.euromonitor.com/mcp.
• Complete the authentication flow when prompted using your Euromonitor Passport credentials.
• In a conversation, open the tools/connectors menu and confirm the Euromonitor Passport connector is enabled for that chat.

Microsoft 365 Copilot

• Euromonitor Passport AI integrates with Microsoft 365 Copilot in two ways – as a dedicated agent named “Euromonitor Passport”, and as a federated MCP connector. The integration is read-only and retrieves data directly from Passport AI at query time.

Dedicated Microsoft 365 Copilot agent installation:

1. Launch Microsoft 365 Copilot and sign in with your organisational account. In the left-hand navigation, select All agents to open the Agent Store
2. In the Agent Store search bar, type “Euromonitor Passport”. The agent created by Euromonitor International will appear in the results, identified by the Euromonitor brand mark. Select it to open the agent details panel.
3. Review the agent description and confirm it is published by Euromonitor International. Select Open to add Euromonitor Passport to your list of available agents. The agent will then appear under Agents in your Microsoft 365 Copilot sidebar for quick access in future sessions.
4. The first time you ask Euromonitor Passport a question, you will be prompted to sign in. Select Sign in to Euromonitor Passport to launch the Euromonitor login window. Enter your Passport credentials or use Single Sign-On (SSO) or Institutional Login if your organisation has it configured. Once authenticated, you will be returned to Microsoft 365 Copilot and Euromonitor Passport will begin processing your question.

Microsoft 365 Copilot federated connector:

• End users do not configure the connector manually. A Microsoft 365 Copilot administrator enables it centrally from the Microsoft 365 Admin Center under Copilot, then Connectors, then Add Connector, using the connector name Passport AI and the MCP server URL: https://mcp.passport.euromonitor.com/mcp.
• Once an administrator has enabled the connector, open Microsoft 365 Copilot Chat, the Researcher agent, or Copilot in Excel. Open the Sources menu where available, select “Euromonitor Passport”, and complete authentication with your Passport credentials. Microsoft 365 Copilot then retrieves authorised content directly from Euromonitor Passport AI and returns responses with citations.

General MCP configuration

{
  "mcpServers": {
    "passport-ai": {
      "type": "http",
      "url": "https://mcp.passport.euromonitor.com/mcp"
    }
  }
}

OAuth is performed interactively on first connect. No API key is embedded. Place the configuration in your application's MCP configuration location, for example .vscode/mcp.json or user settings in VS Code, or the equivalent for Cursor and other agents. Token refresh is supported.

Verifying setup

• Ask a smoke-test question such as: “Using Passport, what is the current market size of Beauty and Personal Care in Mexico?”
• A healthy setup returns figures with document citations, including document title and publication date where available.
• You can also use the suggested questions tool to return sample prompts without retrieving market data, which is useful as a low-risk connectivity check.

Authentication and access

• The connector authenticates against Euromonitor’s identity service during setup using Euromonitor Passport credentials. Users do not handle API keys directly.
• Authorisation is checked on every query. The MCP server enforces Passport subscription entitlements, including row- and column-level access controls where applicable.
• Different users may receive different results for the same query if their Passport subscriptions or entitlements differ.
• If token or credential errors occur, reconnect or re-authenticate the connector from the application's connector settings.

Available tools

• passport_ai_summary(query): Queries Euromonitor Passport AI and returns a concise, synthesised answer drawn from Passport research documents and research data. Best suited to market sizing, growth, competitive landscape, consumer trends, and macro or country-level questions.
• passport_ai_suggested_questions(): Returns curated example prompts showing the kinds of questions Euromonitor Passport AI can answer. This tool does not return market data and can be used as a connectivity check.

How to write effective queries

• Use one topic per question.
• Include the metric, exact Passport category, geography, and any necessary qualifiers such as currency, price basis, or price level.
• Prefer Passport taxonomy names such as “Dog Food”, “Beauty and Personal Care”, or “Consumer Appliances”.
• Always name a country or region. Missing geography is a common cause of generic, figure-free answers.
• For broad analysis, split the task into several focused sub-questions rather than one compound question.

Example prompts

• Market sizing: “What is the current market size of dog food in Germany?”
• Forecast: “How is dog food forecast to grow in Germany?”
• Competitive landscape: “Which companies lead in soft drinks in the US?”
• Channels: “What is the market share of retail e-commerce in Beauty and Personal Care in Mexico?”
• Consumer insights: “What are the key consumer trends in alcoholic drinks in Japan?”
• Macro: “What are the key macroeconomic indicators for Brazil?”

Troubleshooting

• Passport tools unavailable: Confirm the connector has been added, authenticated, and enabled in the conversation tools menu.
• Authorisation or credential errors: Re-authenticate the connector in Settings > Connectors.
• Generic narrative with no figures: Rebuild the query using metric + exact category + geography.
• Request for all years or large ranked lists does not work as expected: Ask focused questions such as current size and forecast separately. For full time series or dataset-shaped outputs, use the Passport portal or Euromonitor Passport API.
• Figures returned without citations: Re-run as a focused single-metric query. If a figure remains uncited, treat it cautiously and do not invent a source.
• Numbers do not reconcile: Check whether different data types use different anchor years and label each figure’s year clearly.
• Data not available: This may indicate that the topic is outside the user’s entitlement or not researched by Euromonitor. Verify in Passport or with your account manager.

Best practices

• Ask one clear question at a time.
• Use exact category and geography names wherever possible.
• Keep currency, price basis, and price level explicit when they matter.
• Validate citations and publication dates before using figures in external outputs.
• Do not combine figures from different years or price bases without clear labelling.
• Use Passport as the source of truth. Do not fill Passport data gaps with unsupported web statistics.
• For formal reporting, verify important figures and sources in Passport.

Support

• For access, subscription, or content coverage questions, please contact your Euromonitor account manager
• For connector setup or technical issues, contact passport.support@euromonitor.com

Euromonitor approved MCP applications (as of September 2026)

• Claude (Anthropic)
• Microsoft 365 Copilot