Soup

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice ...

Retail volume sales of soup declined annually throughout the review period. The main reason behind this sustained decline is the migration of consumers to other more convenient options, such as noodles and ready meals. This is compounded by ...

Arla has increased its capacity in dairy, with acquisitions and joint ventures in the UK, Germany, Egypt, China and Australia. In addition, the increased supply of drinking milk since the EU quota system was abandoned in 2015 has meant that surplus ...

Being impeded by increasing types of substitutes emerging, sluggish soup sales are registering decline in retail channels. Because the soup culture in China highly values its nourishment, long stewing and fresh ingredients, most packaged soup is ...

Soup is considered to be a healthy meal and it is traditionally an important part of Turkish food. Companies such as Yildiz Holding AS and Unilever San ve Tic Türk AS have started to use the healthy soup image in their brand communication and its ...

Soup continued to experience decline in 2018, as a result of consumers demanding fresher and higher quality food. Despite the convenience of instant soup, the growth of ready meals and snacking categories will continue to be a challenge as these ...

Chilled soup posted solid current value growth in 2018 following a decline the previous year and a flat performance in 2016 after achieving strong gains at the start of the review period. The category is expected to continue to record steady growth ...

Soup consumption in India has risen steadily in recent years in line with increasingly hectic lifestyles and the growing willingness of local consumers to experiment with different types of food. These trends continued to support healthy growth in ...

While value growth within overall soup remained modest in 2018, chilled soup continued to perform well. In general, there is a strong trend towards chilled or fresher alternatives within packaged food in Norway. Not only is chilled soup considered ...

The shift towards healthier and lighter meal options is benefiting soup consumption. However, most Greeks still regard soup as being exclusively for the winter months, or as a food to be consumed to aid recovery from colds and flus. Greece’s climate ...

Dehydrated soup is the largest soup category and, along with the small chilled soup category, it was also the most dynamic category in 2018 in the United Arab Emirates. The category benefited from the convenience offered to consumers as these ...

Soup saw volume sales falling in 2018 as merely modest increases were seen in value sales over the course of the year. One major reason is that instant soup and dehydrated soup have been available in Hungary for many years and there is already a wide...

The decline in soup consumption has been driven by the health trend, because consumers associate these products with high chemical content and Peruvians prefer daily fresh cooked meals. There is a common belief that dehydrated soup, which holds the ...

In the understanding of most Georgian consumers, soup is a dish best prepared at home by boiling various types of vegetables and meat. Thus, soup is considered to be a healthy and quite affordable meal option. The prevalence of such beliefs means ...

Packaged soup has not established a significant presence in Uzbekistan. Uzbekistani consumers are not aware of such products and the potential for category development is limited, given dietary habits and demographic developments in the market. ...

The wellness trend continued to penetrate soup in 2018 with more Czech households demonstrating a greater taste for soup that is rich in natural ingredients, low in salt and free from glutamate and artificial enhancers. Also more popular is soup that...

In Kazakhstan single portions of soup enjoy strong demand amongst consumers for several reasons. Firstly, consumers usually eat soup at work during lunch, where there is no need to have a big portion – consumers just need a package that is small and ...