Soup

Market research on the soup industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Soup in Morocco

Nov 2019

The soup category is still in the development stage in Morocco, and saw moderate growth from a low retail volume and current value base in 2019. The category is limited to just a few brands. There is a lack of advertising and promotional campaigns to...

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Soup in Argentina

Nov 2019

In 2019, soup volume sales registered a significant drop for the seventh consecutive year. Although during some of the review period production problems affected sales, in years recent to 2019, the main issue has been weak demand. Argentina is going ...

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Soup in Saudi Arabia

Nov 2019

Instant soup is gaining attention in Saudi Arabia as it is straightforward to store and quick and easy to prepare. The consumer simply has to pour hot water in a cup. Soup cups launched recently to 2019, and in 2019 they were slowly gaining ...

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Soup in Denmark

Nov 2019

Soup continued to see current value growth in all categories in 2019, as it creates a warm feeling from inside when the weather is cold and wet outside, and is easy to prepare. Frozen soup maintained its leading position in terms of value sales in ...

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Soup in Japan

Nov 2019

The busy lifestyles of Japanese consumers, made more hectic by the growing numbers of women entering paid employment and the increase in dual-income and single-person households, is driving demand for convenient packaged food products, such as ...

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Soup in Turkey

Nov 2019

Soup recorded a stable performance in 2019, continuing to be dominated by dehydrated soup due to its use during Ramadan to break fasting. Ramadan is a very special period for Turkish people. During this time, many people do not eat during the day and...

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Soup in Bosnia and Herzegovina

Nov 2019

In line with rapid growth in average incomes and the trend towards busier lifestyles, the increasing desire for convenience among consumers continued to support the positive development of soup in Bosnia-Herzegovina in 2019. Overall, Bosnians remain ...

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Soup in Slovenia

Nov 2019

Soup experienced a very long period of contraction both in terms of volume and value leading up to 2018, where the negative value trend reversed, while volume demand declined further. Soups had failed to recover from the devastating effects of the ...

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Soup in China

Nov 2019

Dehydrated soup products from foreign multinational players such as McCormick & Co and Unilever have struggled to gain traction in the Chinese market due to differences in taste between Chinese and Western consumers. The traditional Chinese dish, ...

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Soup in Taiwan

Nov 2019

Frozen packaged hot pot soup launched by different hot pot restaurants has been common for many years, but it is limited to the frozen format largely due to technology barriers. However, recently, shelf stable packaged hot pot soup can be found in ...

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Soup in Switzerland

Nov 2019

Retail volume and current value sales continue to grow, albeit slowly, in soup in 2019. Convenience remains the key growth driver as time-pressed consumers value quick and easy meal solutions. Packaged soup offers consumers the opportunity to prepare...

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Soup in Romania

Nov 2019

The strong performance of soup in 2019 was supported by an increase in average incomes and the need for convenience within busy lifestyles. Soup is popular among urban consumers, especially professionals. Despite the fact that Romanians remain ...

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Soup in Slovakia

Nov 2019

While the soup category saw continued negative growth in 2019, the performances in volume and value terms nonetheless represented an improvement on the previous year’s falls. This can be at least partly attributed to the health and convenience trends...

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Soup in Spain

Nov 2019

Most soup consumed in Spain is prepared from scratch at home using fresh ingredients. However, increasingly busy lifestyles, especially in urban areas, lead consumers to purchase packaged soup more frequently, especially in shelf stable and chilled ...

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Soup in Croatia

Nov 2019

There is an intrinsic propensity to cook soup in Croatian culinary culture, thus Croatians have maintained a strong tradition of home-made soup, despite the fact that the families are now shrunk to just the nucleus: mother, father and child/ren. ...

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Soup in Estonia

Nov 2019

Soup experienced good sales growth in 2019, although there was only marginal retail volume growth. Over the forecast period, growth for soup will primary be driven by inflation and product development. Adding value to shelf stable soup will boost ...

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Soup in Poland

Nov 2019

Soup continued to see strong retail volume and current value growth in 2019. However, growth was determined by each category’s level of compliance with the health trend. Categories that are considered to be unhealthy, such as instant and dehydrated ...

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Soup in Russia

Nov 2019

Instant soup is seen as unhealthy in Russia, with it perceived to contain artificial ingredients and high levels of salt while lacking the freshness and nutritional benefits of home-made soup. Nevertheless, the category continued to see moderate ...

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Soup in the Czech Republic

Nov 2019

Although soup saw current value growth in 2019, it continued to see a retail volume decline. Frozen soup in particular saw a sharp double-digit decline. Private label products were discontinued in this category, and the majority of existing branded ...

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Soup in Latvia

Nov 2019

The recent performance of the soup category was largely driven by increasing demand for products offering a high level of convenience, as consumers faced increasing time constraints. At the same time, continuous efforts by retailers and producers to ...

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