Vacuum Cleaners
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Strategy Briefing
Small Appliances in Asia Pacific
Mar 2019
Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....
Country Report
Vacuum Cleaners in Australia
Feb 2019
Vacuum cleaners in Australia experienced another year of retail volume and current value growth in 2018. This growth was again driven by strong demand for stick vacuum cleaners, an emerging and rapidly growing category. The consumer trend towards ...
Country Report
Vacuum Cleaners in Colombia
Feb 2019
Manufacturers are urging consumers to buy powerful vacuum cleaners but like with most household appliances they are instead demanding and choosing energy-efficient models as this the simplest way to reduce energy bills. According to the European ...
Country Report
Vacuum Cleaners in Norway
Feb 2019
The hectic pace of modern life means that most Norwegians have little time to relax and recharge their batteries. Indeed, having enough time to see one’s family and friends is increasingly seen as a luxury. Accordingly, many consumers desire consumer...
Country Report
Vacuum Cleaners in Taiwan
Feb 2019
Smaller living space and more innovative models prompt consumers to tend towards stick vacuum cleaners over cylinder ones. The easier mobility, lighter weight and updated cleaning technology of stick vacuum cleaners have severely weakened the ...
Country Report
Vacuum Cleaners in Japan
Feb 2019
Stick vacuum cleaners saw year-on-year volume growth throughout the review period, including a double-digit increase in 2018, while cylinder vacuum cleaners saw significant declines. As a result, cylinder vacuum cleaners, “the” vacuum cleaner type in...
Country Report
Vacuum Cleaners in Hong Kong, China
Feb 2019
Stick and handheld vacuum cleaners continued to gain popularity in Hong Kong in 2018, thanks in part to growing interest in recent new launches from renowned brands like Dyson, Panasonic and Philips. However, cylinder vacuum cleaners continued to ...
Country Report
Vacuum Cleaners in Austria
Feb 2019
As in many Western European countries, Austria faces the challenges of a continuously ageing society. In addition, younger and middle-aged consumers have increasingly busy and hectic lives. As a result, products to minimise effort and time spent on ...
Country Report
Vacuum Cleaners in Saudi Arabia
Feb 2019
Cylinder models continue to lead vacuum cleaners sales in Saudi Arabia, with high power (starting from 1,600W) enhancing suction and easing the cleaning process. Although wet and dry vacuum cleaners are becoming popular in Saudi homes, cylinder ...
Country Report
Vacuum Cleaners in Argentina
Feb 2019
After many years with no launches of new products, vacuum cleaners has news and consumers have started paying attention again. Although the arrival of robotic models has meant novelty, their high prices have not allowed significant sales. With the ...
Country Report
Vacuum Cleaners in the Philippines
Feb 2019
Vacuum cleaners remains a tiny niche in the Philippines and is struggling to build mass appeal. This product has one of the lowest retail volume sales growth rates in the consumer appliances market. The floors of numerous households in the ...
Country Report
Vacuum Cleaners in Nigeria
Feb 2019
Vacuum cleaners hold a low presence in Nigerian households, but this is expected to change over the forecast period as mid- to high-income consumers are enlightened by the benefits of these appliances. The category remains expensive, enjoying support...
Country Report
Vacuum Cleaners in Brazil
Feb 2019
After two years of decline in 2015 and 2016, and then strong growth in 2017, vacuum cleaners again posted double-digit retail volume growth in 2018, as sales of this appliance continued to gain strength in Brazil. Even though Brazilian households are...
Country Report
Vacuum Cleaners in Greece
Feb 2019
Stick and handheld vacuum cleaners were the best performing areas within vacuum cleaners in 2018. The successful launch of new products that received intense promotional support from Rowenta and Dyson boosted sales in these areas....
Country Report
Vacuum Cleaners in South Africa
Feb 2019
Purchasing decisions for vacuum cleaners are based on two notable factors, namely design and functionality. Design aspects that influence consumers include but are not limited to aesthetics, especially in robotic vacuum cleaners; durability, as these...
Country Report
Vacuum Cleaners in Spain
Feb 2019
Vacuum cleaners continued to see healthy growth in both retail volume and current value terms in 2018. Spaniards looked for devices that helped them to reduce the amount of time spent cleaning and looked for handy models. Consequently, they were ...
Country Report
Vacuum Cleaners in Israel
Feb 2019
Wireless stick vacuum cleaners have risen dramatically, especially the Dyson stick vacuum cleaner, and are increasing their share of sales. The success of this product is driven by several factors: first, its obvious convenience and space efficiency,...
Country Report
Vacuum Cleaners in Thailand
Feb 2019
Generally, Thai people do not cover floors with carpet due to the warm temperature, humidity and dust. They traditionally sweep dust from plain floors using brooms. Notable Thai handicrafts include brooms hand-made from corn husks and branches of ...
Country Report
Vacuum Cleaners in Vietnam
Feb 2019
E-commerce has always been a platform for early adopters of new technology to search and purchase new products. This is also the case within vacuum cleaners, with internet purchases being dominated by sales of innovative models such as robotic or ...
Country Report
Vacuum Cleaners in Mexico
Feb 2019
Vacuum cleaners continues to record positive sales growth, although growth rates in 2018 were more moderate than in previous years. This was mainly because of political and economic instability during the first half of the year. Consumers generally ...
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