Change was the only constant over the past two years. For businesses, 2022 will bring another year that challenges their ability to meet the needs of the ever-evolving consumer.
In our report Top 10 Global Consumer Trends, we answer the question: What are we as consumers in 2022?
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Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View ReportConsumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…
View ReportThe 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
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