There are five socio-economic drivers shaping consumer megatrends. These drivers explain ongoing changes in consumer behaviour, and are crucial to understanding how megatrends impact the world at large.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Drivers Shaping Consumer Megatrends
5/1/2019
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Netherlands: Consumer Profile
The population of the Netherlands reached 18.0 million in 2025, and is predicted to grow by 6.2% to 19.2 million by 2040. The defining features are…
View ReportFrance: Consumer Profile
France’s population grew by 0.2% to 66.4 million in 2025 and it is set to grow just 1.9% to 67.6 million by 2040. The defining forces behind this are a historic…
View ReportSouth Korea: Consumer Profile
The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a…
View Report