There are five socio-economic drivers shaping consumer megatrends. These drivers explain ongoing changes in consumer behaviour, and are crucial to understanding how megatrends impact the world at large.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Drivers Shaping Consumer Megatrends
5/1/2019
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