Ever-changing consumer lifestyles mean that there's a vast amount of options in hair care products. With so many variations, how can you figure out where white spaces exist and size their potential? Euromonitor International examines how to leverage SKU data to calculate the digital share of shelf by botanical and build an estimate of each botanical's market size.
This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport's market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients.
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