The need for finding JOMO (the Joy of Missing Out) sees consumers reducing their time online or cutting down on their social engagements in favour of real-life experiences which they no longer feel compelled to share on social networks. Download the Top 10 Global Consumer Trends 2019 report to learn how to target consumers based on what they value in products, brands, and companies.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Finding My JOMO
2/6/2019
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