Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Finding My JOMO

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Euromonitor International Bio

The need for finding JOMO (the Joy of Missing Out) sees consumers reducing their time online or cutting down on their social engagements in favour of real-life experiences which they no longer feel compelled to share on social networks. Download the Top 10 Global Consumer Trends 2019 report to learn how to target consumers based on what they value in products, brands, and companies.

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Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

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