In dog food, it’s not just health benefits but premium benefits that are important to consumers. Using data from Euromonitor International's Via and Passport, you can develop an initial understanding of the overall pet food assortment and specific product attributes across retail banners. Then you can build insights through SKU share of shelf analysis, retail market sizes and market shares for brands to understand how premium offerings are positioned and how you can win in those spaces.
This short webinar excerpt shows you how to quickly identify and size market opportunities leveraging web extracted data from Via combined with Passport’s market size, distribution and brand share data. This approach can be applied to any number of product categories to deliver fast turnaround custom market sizes for our clients. Learn more about Via today.