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Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

Introducing Passport: Product Claims and Positioning

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Passport: Product Claims and Positioning allows your company to identify the most significant claims made by consumer products. This easy to use system allows you to sort by specific claims including 'no artificial ingredients', 'free from' and 'plant-based'. This data is extracted from 1,500 online retailers, then matched and organised by Euromonitor International's data science and industry experts. Learn more about Passport today.

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