Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business owners can leverage these megatrends to take advantage of Vietnam's rising middle class, urbanisation and population aging.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Megatrends in Vietnam
7/17/2019
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
Global Economic Forecasts: Q2 2026
The Strait of Hormuz blockage is the defining economic shock of 2026, severing a critical energy corridor and driving oil prices sharply higher. Global growth…
View ReportBuilding Market Resilience: Applying Crisis Learnings to the Iran War
The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
View ReportEconomies and Consumers in 2026
In 2026, global business will navigate resilient but restrained growth amid shifting trade, persistent cost pressures, and ongoing geopolitical and climate…
View Report