Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business owners can leverage these megatrends to take advantage of Vietnam's rising middle class, urbanisation and population aging.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Megatrends in Vietnam
7/17/2019
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