Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Appliances and Electronics Consumer Foodservice Drinks Food and Nutrition Health and Beauty Home Products Industrial Markets Ingredients and Packaging Luxury and Fashion Nicotine and Cannabis Payments and Lending Retail and E-Commerce Travel
Consumer Trends Digital Economies Innovation Loyalty Sustainability Wellness
Asia Pacific Australasia Europe Latin America Middle East and North Africa North America Sub-Saharan Africa

Megatrends - Premiumisation

1/15/2019
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Premiumisation is one of Euromonitor International’s eight in-focus megatrends. With more options than ever, consumers everywhere are spending more on the products and services which matter most. What’s more, as volume growth flattens (or even declines) in aging developed markets, premiumisation is not simply for niche brands—it is a vital part of strategy for everyone. Learn Euromonitor's approach to this megatrend, how we build insights around it, and how it can help your business moving forward.

Watch on YouTube

Megatrends
Take a look at our global consumer trends for the year

Explore More

Shop Our Reports

Global Overview of Income and Expenditure

Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…

View Report

Top Five Trends in Income and Expenditure

Consumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…

View Report

Building Market Resilience: Applying Crisis Learnings to the Iran War

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…

View Report
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
© 2026 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587