Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

Megatrends - Premiumisation

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Michael Schaefer Bio

Premiumisation is one of Euromonitor International’s eight in-focus megatrends. With more options than ever, consumers everywhere are spending more on the products and services which matter most. What’s more, as volume growth flattens (or even declines) in aging developed markets, premiumisation is not simply for niche brands—it is a vital part of strategy for everyone. Learn Euromonitor's approach to this megatrend, how we build insights around it, and how it can help your business moving forward.

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