Shifting Market Frontiers is one of Euromonitor International’s eight in-focus megatrends. Changes in the global economy, population, technology and the environment are all influencing global shifts. By 2030, developing countries are forecast to account for over 60 percent of global population and GDP. This means that multinational companies will have to turn their attention towards Asia Pacific and Africa, where vast growth potential still remains. Changes in technology and the environment are also expected to shake up global consumer markets and open new niches for companies to expand.
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