COVID-19 has had an unprecedented impact on the beauty industry in the past year, and the industry will continue to face challenges well after 2021. Consumption patterns, channel dynamic and beauty routines have all been changed as consumers face an economic downturn and rising unemployment rates. In this video, analysts specialising in beauty and personal care examine how beauty categories and functions have changed due to the pandemic.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by
Sweeping Shifts in the Beauty Industry Following COVID-19
3/16/2021
Share:
Explore More
Shop Our Reports
Voice of the Consumer: Beauty Survey 2026 Key Insights
Built on the latest 2026 insights from Euromonitor International’s Voice of the Consumer survey, this report combines analysis of consumer sentiment with the…
View ReportFrom Asia to the World: Winning the Myopia Market
Asia's myopia control market is five years ahead of the West. With 538 million myopic children untreated globally and a closing window driven by licensed…
View ReportCompetitor Strategies in Beauty and Personal Care
Pure beauty players pulled further ahead of conglomerates in 2026 through dermocosmetics, fragrance licensing and sun care innovation, while exposure to…
View Report