While urbanization continues to be a major global demographic trend, the urban consumer profile is also shifting, driven by population ageing, rising incomes and value change. Cities are therefore witnessing a rise in population diversity.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Targeting the New Urban Society
5/24/2019
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