We're seeing a major shift in the way consumers choose to indulge. What once was a very small range of products and occasions has now grown, although choosing to indulge has become both more planned and less harmful. An example of the evolution of indulgence comes in cigarettes, where there has been a move from traditional cigarettes to vaping.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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The Evolution of Indulgence
6/11/2019
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