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Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Tracking Competitor Positioning in Pet Food Benefit Spaces

2/15/2021
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There are over 300 million unique SKUs across multiple categories in dog food alone. Market size, channel and brand share data show part of the picture, but combining this with SKU data allows us to estimate the final share of shelf for product positioning by size of dog.
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