An initiative of the European Union is to help European food producers better understand the changing needs of customers in the Middle East.
Somaia Basha, Research Manager at Euromonitor International was pleased to join a recent panel discussion moderated by radio presenter Brandy Scott, Host of Dubai Eye’s Business Breakfast programme.
Watch to hear about:
- Diet-related health issues in the GCC countries
- Increased health consciousness of consumers
- Sustainable farming practices
- Benefits of importing European agricultural products