Please be aware that our website will be undergoing essential maintenance work between 09:30-11:00 UTC, during this period you may experience issues with checkout. If you need assistance, please contact our customer support team at Halo.CRM@euromonitorint.onmicrosoft.com.  

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
Find content by

Understanding the Path to Purchase: 2022 Global Consumer Types

7/18/2022
Share:

We define eight types of consumers based on their traits, values and priorities.

The goal: equip you with practical insights to reach the right audience.

Download now to:

  • Customise buying journeys to increase conversions
  • Identify distinct characteristics of each type to tailor marketing strategies
  • Strengthen relationships with new and existing customers
  • Get a step-by-step guide on how to apply these eight profiles to your business
Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Global Cities Trends

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities…

View Report

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward…

View Report

Global Inflation Tracker: Q1 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;