Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
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Understanding the Path to Purchase: 2022 Global Consumer Types


We define eight types of consumers based on their traits, values and priorities.

The goal: equip you with practical insights to reach the right audience.

Download now to:

  • Customise buying journeys to increase conversions
  • Identify distinct characteristics of each type to tailor marketing strategies
  • Strengthen relationships with new and existing customers
  • Get a step-by-step guide on how to apply these eight profiles to your business
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