Understanding the Path to Purchase: 2022 Global Consumer Types
We define eight types of consumers based on their traits, values and priorities.
The goal: equip you with practical insights to reach the right audience.
Download now to:
Customise buying journeys to increase conversions
Identify distinct characteristics of each type to tailor marketing strategies
Strengthen relationships with new and existing customers
Get a step-by-step guide on how to apply these eight profiles to your business