Consumers are now more demanding of products, services and brands than ever before, and are using digital tools to articulate and fulfil their needs.
The 2017 consumer is harder to characterise, not least because identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs.
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South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040,…
View ReportThe French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption…
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