Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.
In 2024, yoghurt and sour milk products in Uruguay is anticipated to see positive growth in retail volume terms for the second consecutive year. The resolution of conflicts between leading companies and trade unions, which had previously constrained…
In 2024, other plant-based milk categories, though starting from a low base, registered the most dynamic growth in retail volume terms in Uruguay. Almond milk remains the most popular option amongst local consumers, despite the availability of other…
In 2024, chilled and shelf-stable desserts in Uruguay is set to record positive but moderate growth in retail volume terms, largely due to rising health consciousness amongst consumers. Chilled and shelf-stable desserts underperformed during the…
In 2024, the sales of drinking milk products in Uruguay are expected to continue their contraction in retail volume terms, consistent with the trend observed during the latter years of the review period. This decline can be attributed to two key…
In 2023, purchasing power in Uruguay improved as salaries rose above inflation rates, a trend expected to continue in 2024, with even higher GDP growth than in the previous year and further salary increases. Despite this favourable economic…
Cheese in Uruguay experienced modest growth in retail volume terms during 2023, and a similar trend is anticipated in 2024. Uruguay's per capita cheese consumption is among the highest in Latin America and the world, reflecting the country’s…
Butter and spreads in Uruguay experienced a rebound in retail volume terms in 2023, and a similar performance is anticipated for 2024. This follows a soft contraction in 2022, which was largely attributed to product shortages resulting from conflicts…
Prepared baby food in Uruguay continues to be the poorest performer in retail volume terms in 2024, following its weak performance in 2023. The category remains severely underdeveloped, largely due to a significant lack of interest from parents who…
Sweet biscuits in Uruguay continued their positive trajectory in 2023, registering healthy growth in retail volume terms for the second consecutive year. This momentum is expected to carry over into 2024. The recovery of real wages has played a…
Sugar confectionery sales in Uruguay continued their robust growth in retail volume terms in 2023, with a similar positive trajectory anticipated for 2024. This marks the first full year of post-pandemic normalcy, and 2024 is expected to surpass…
2023 witnessed a positive GDP growth in Uruguay, marking a significant step towards post-pandemic recovery. This positive trend continued into 2024, with indulgence categories like snacks experiencing a boost in consumption. However, the overall…
Savoury snacks in Uruguay experienced a robust expansion in both volume and value terms in 2023, solidifying their position as the most dynamic category within snacks overall. This impressive performance is expected to continue in 2024. Several…
Ice cream sales volume in Uruguay encountered a contraction in 2023, and a similar trend is expected to persist in 2024. This decline can be attributed solely to adverse weather conditions. Compared to previous years, the weather since mid-2023 has…
Chewing gum sales in Uruguay are projected to exhibit positive growth in retail volume terms for the third consecutive year in 2024. However, despite this encouraging trend, the category has yet to fully recover from the pre-pandemic slump. This…
Chocolate confectionery sales boomed in Uruguay in 2023, driven primarily by a surge in promotional activity and discounted pricing. With inflation outpacing price increases in the category, manufacturers adopted aggressive promotional strategies…
Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on…
In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…
RTDs was one of the biggest winners in alcoholic drinks in Uruguay in 2023. Amongst the different types of RTDs, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…
Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the…
Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and…