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Oceane Nguyen

Senior Analyst

Singapore

English, Vietnamese

Oceane is responsible for research in the Philippines and Vietnam, but also leads data diligence across Southeast Asian markets.

Oceane specialises in the food, beverage and tobacco industries. She employs multi-source approaches to improve data quality, including cross-industry comparisons with beauty and fashion, as well as macroeconomic indicators, such as inflation and income levels. Oceane has considerable depth of research experience, including a keen interest in consumer health and beauty and personal care industries. Her knowledge and understanding have seen her develop perceptive thought leadership in emergent food and nutrition topics; one notable example being the concept of Mindful Eating, which is a good illustration of her utilising cross-industry knowledge, with observations also relevant to beauty and consumer health.

Related to Alcoholic Drinks

Article

The Trillion Litre Channel: Why Small Grocers Hold The Key

Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.

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Senior Global Insight Manager: Soft Drinks
Article

The Rise of Chinese Beverage Brands in Southeast Asia

Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.

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Asia Pacific Insight Manager: Beverages