No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Singapore
English, Vietnamese
Oceane is responsible for research in the Philippines and Vietnam, but also leads data diligence across Southeast Asian markets.
Oceane specialises in the food, beverage and tobacco industries. She employs multi-source approaches to improve data quality, including cross-industry comparisons with beauty and fashion, as well as macroeconomic indicators, such as inflation and income levels. Oceane has considerable depth of research experience, including a keen interest in consumer health and beauty and personal care industries. Her knowledge and understanding have seen her develop perceptive thought leadership in emergent food and nutrition topics; one notable example being the concept of Mindful Eating, which is a good illustration of her utilising cross-industry knowledge, with observations also relevant to beauty and consumer health.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.