No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Singapore
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Adhitya is based in Singapore, where he leads Euromonitor's food, beverages, nicotine and cannabis research operations in Southeast Asia. He drives research strategy by executing global business needs with a deep contextual understanding of local insight, where every national market has its own unique character.
Adhitya has more than 15 years of experience in the research industry, with a focus spanning across the dynamic markets of Southeast Asia and multiple industries. Adhitya advises clients across fmcg industries. He has a strong interest in government policy and regulations - industry drivers across the region. His insights have been widely quoted via Asia One, CNBC, and Bloomberg, amongst others, and he regularly presents at industry conferences across Asia.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.