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Country Report
Advertising in Canada: ISIC 743
Dec 2017
US$150Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Television advertising growth set to remain flat, as Canadian TV viewership numbers weaken. Over 2016-2021 advertising revenue set to see 3% CAGR, driven mainly by increasing revenue from digital and mobile advertising. Advertising industry in Canada grows by 2% in 2016, driven by strong internet category’s performance.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download a full sample report:construction in australia
This Euromonitor industrial report provides unique data and analysis of Advertising in Canada: ISIC 743. With this industrial report, you’ll be able to explore in detail the entire industry from its sources of supply to its buyers.
The Advertising in Canada: ISIC 743 report includes:
- Analysis of key industry trends and future developments in Canada
- Analysis of market growth and industry performance
- Industry data including production data, exports, industry, buyers, cost structure, and profitability
- Analysis of buyers from the industry
The report will answer questions such as:
- What is the turnover of the industry?
- What is the industry costs structure?
- How profitable is this industry?
- Who are the key customers of this industry?
- What is the bargaining power of the industry with its suppliers and customers?
- How important are large enterprises in the industry?
Why buy this report?
- Understand the structure of the industry from suppliers to buyers
- Track key industry trends, opportunities and threats
- Benchmark performance against industry averages
- Identify growth opportunities
This industrial report originates from Passport our global market research database. Passport Industrial is a breakthrough economic research solution that analyses the industrial makeup of the largest economies in the world. It provides a strategic assessment of every industry and explains the complex relationships between them.
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Request more informationTable of Contents
Headlines
Prospects
Digital advertising to remain key driver of industry growth
Press advertising contraction expected to slow
TV advertising spending to carry on flat trend as TV viewership stumbles
Competitive Landscape
Canada’s weaker economic growth spurs competition
Industry Overview
Chart 1 Production vs Nominal GDP 2001–2021Table 1 Key Industry Indicators 2011–2016
Table 2 Key Industry Indicators: Annual Growth 2012–2016
Firmographics
Table 3 Industry Leaders: Company Production Shares in 2016Import and Export
Chart 2 Import vs Export Growth 2001-2016Table 4 Import and Export 2011–2016
Market and Buyers
Table 5 Key Market Indicators 2011–2016Table 6 Key Market Indicators: Annual Growth 2012–2016
Suppliers
Table 7 Supply Structure 2011–2016Table 8 Supply Structure: Annual Growth 2012–2016
Table 9 Supply Structure:Share of Total 2011–2016
Labour Costs
Chart 3 Number of Employees vs Average Salary 2001–2016Chart 4 Output per Employee vs Average Salary 2001–2016
Table 10 Key Statistics 2011–2016
Industry Attractiveness Index
Chart 5 Attractiveness Index of Advertising Among Other Canada IndustriesChart 6 Binary Diagram of Attractiveness Index
Table 11 Attractiveness Index Composition
Attractiveness Index: Explanation
Future Outlook
Table 12 Forecasts 2017–2022Definitions
Advertising
PressTelevision
Radio
Outdoor
Internet and Other Advertising Means
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.