B2B drives market demand, with B2B spending representing 98.6% of total demand in 2021. Cross Media International PT is the largest company in Indonesia, generating 1.0% of the industry’s total production value in 2021. The industry is fragmented, with the top five companies generating 2.8% of total production value in 2021. The total number of companies increases in 2021, to 124,465 units. The costs of the industry increase by 10.3% in 2021, largely driven by rising B2B costs. The industry’s profitability increases and stands at 29.5% of turnover in 2021, the second highest regionally. With turnover of USD6.2 billion, Indonesia accounts for 2.2% of the Asia Pacific total in 2021.
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This Euromonitor industrial report provides unique information on Advertising in Indonesia: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in Indonesia: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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