B2B drives market demand, with B2B spending representing 99.9% of total demand in 2021. Dentsu Inc is the largest company in Japan, generating 28.1% of the industry’s total production value in 2021. The industry is fragmented, with the top five companies generating 47.8% of total production value in 2021. The total number of companies increases in 2021, to 21,633 units. The costs of the industry decrease by 0.7% in 2021, largely driven by declining B2B costs. The industry’s profitability increases and stands at 9.2% of turnover in 2021, the 16th highest regionally. With turnover of USD67.3 billion, Japan accounts for 22.1% of the Asia Pacific total in 2021.
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This Euromonitor industrial report provides unique information on Advertising in Japan: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in Japan: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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