B2B drives market demand, with B2B spending representing 97.5% of total demand in 2020. Isa Corporativo SA de CV is the largest company in Mexico, generating 1.1% of the industry’s total turnover in 2020. The industry is fragmented, with the top five companies generating 3.2% of total turnover in 2020. The total number of companies increases in 2020, to 46,761 units. The costs of the industry decrease by 17.6% in 2020, largely driven by declining B2B costs. The industry’s profitability increases and stands at 52.2% of turnover in 2020, the highest in the region. With turnover of USD6.3 billion, Mexico accounts for 23.1% of the Latin America total in 2020.
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This Euromonitor industrial report provides unique information on Advertising in Mexico: ISIC 743. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Advertising in Mexico: ISIC 743 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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