Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Instant coffee is expected to register higher volume growth than fresh coffee in 2023, as some consumers trade down, as inflation continues to bite. Also, with consumers leading busy lives, instant coffee is quicker to prepare. That being said, fresh…
There is expected to be steep volume decline in coffee sales in 2023, and more specifically instant coffee, which accounts for most volume sales. With consumers being highly price sensitive in 2023, many consumers buy 20g sachets, which mean a…
In 2023, coffee prices rose dramatically in the off-trade, as inflation in Egypt more than doubled on 2022 levels. The lack of global crops, delay in shipping, and the high price of shipments from importers have all driven up coffee prices in 2023,…
Coffee in Kenya showed another impressive performance in 2023, with total volume sales increasing at a faster rate than in 2022 and the fresh and instant categories both posting healthy growth at the retail and foodservice levels. These results were…
The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…