Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Value sales of premium and luxury cars are set to rise by 14% to total ZAR39.8 billion in 2023. This dynamism is due to increased demand from high-income consumers, who proved to be steadfast in their desire to buy new cars despite the macroeconomic…
Personal luxury is set to see current value growth of 8% in 2023 to reach ZAR10.6 billion. This is being supported by strong performances from leading brand providers, such as Surtee Group, African Sales Co (Pty) Ltd and Louis Vuitton South Africa…
Retail sales of luxury goods in South Africa are expected to grow by 14% in current value terms in 2023 to reach ZAR55.0 billion. The category has continued on the path to recovery with consumers returning to their pre-pandemic work, travel, and…
Value sales of fine wines/Champagne and spirits is set to grow by 13% to total ZAR2.0 billion in 2023. This strong growth is partly the result of a consumer desire to indulge and enjoy themselves now that the pandemic is over. Socialising (at home as…
Tourism levels in South Africa showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by Russia’s war in Ukraine. This represents an improvement on 2021 and 2022, when…