No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Singapore
English, Indonesian
Aileen is a Consultant at Euromonitor International, based in the company's Singapore office, with a focus on food, drinks, and tobacco research for Southeast Asia. She specialises in alternative foods and ingredients, food technology, nutrition and sustainability.
Aileen is an integral part of the global central project team for ingredients research. As part of this remit, she is involved in mentoring and setting up ingredients research across 15 offices. Aileen graduated with a bachelor's degree in Food Science and Technology from the National University of Singapore prior to joining Euromonitor International.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.