Alexander Goransson
Follow:

Alexander Goransson

Consultant

London

English, Swedish, Norwegian

Alexander Göransson is a Consultant at Euromonitor International covering all aspects of the travel industry.

When he joined the company in 2002, Alexander initially focused on researching consumer products across the Nordic markets. He soon discovered the travel industry and developed this as his full-time specialism. He now researches, commissions and coordinates Euromonitor's Western Europe travel research and provides additional strategic insight and content at a global level. He works closely with a dedicated team of in-country analysts and regularly engages with travel clients and industry sources in order to develop insights and share his expertise in the ever-evolving travel industry.

Expertise

Related to

Article

Trends Redefining the Future of Car Rental

The global car rental industry is evolving beyond its traditional role of providing short-term vehicles for travellers. While tourism remains an important demand driver, operators are increasingly navigating rising fleet costs, higher financing expenses and changing consumer expectations. Success is no longer determined simply by fleet size or branch coverage. Instead, rental companies are being challenged to deliver greater flexibility, more seamless customer experiences and stronger operational efficiency.

Author image
Senior Consultant
Article

The Trillion Litre Channel: Why Small Grocers Hold The Key

Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.

Author image
Senior Global Insight Manager: Soft Drinks