Alexandra Buzea
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Alexandra Buzea

Senior Global Consultant - Consumer Insights

Düsseldorf

English, German, Romanian, Spanish

Alexandra is a Senior Global Consultant at Euromonitor International with a focus on the company’s Consumer Insights research. Based in Düsseldorf, she has over twelve years of experience in the industry.

Alexandra oversees the standardisation of Euromonitor’s survey expertise and multi-method research solutions. Alexandra advises clients on a wide array of international consulting projects with custom survey components, providing them with high quality insights from consumers and helping them answer complex strategic questions. Before joining Euromonitor, Alexandra managed numerous B2C and B2B market research projects across multiple industries.

Related to Appliances and Electronics

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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