London
French
Alex is a Senior Research Manager at Euromonitor International. He oversees research for home and technology and health and beauty industries for Western Europe, working with a team of specialists in the company's London office and field analysts across Europe.
Alex previously worked on drinks, Nicotine and Cannabis industries between 2015-2021 covering Western Europe. Since 2022 he has focused on consumer electronics and appliances, home care, and toys and games. In addition to this, in 2024, he started covering the consumer health and beauty industries. His day-to-day activity involves the direct line management of a team of analysts and consultants. He is responsible for the planning, execution and delivery of research projects in Western Europe on numerous fmcg industries. He enjoys data analysis and offers thought leadership through strategic briefings, podcasts and blog posts.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.