No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
French
Alex is a Senior Research Manager at Euromonitor International. He oversees research for home and technology and health and beauty industries for Western Europe, working with a team of specialists in the company's London office and field analysts across Europe.
Alex previously worked on drinks, Nicotine and Cannabis industries between 2015-2021 covering Western Europe. Since 2022 he has focused on consumer electronics and appliances, home care, and toys and games. In addition to this, in 2024, he started covering the consumer health and beauty industries. His day-to-day activity involves the direct line management of a team of analysts and consultants. He is responsible for the planning, execution and delivery of research projects in Western Europe on numerous fmcg industries. He enjoys data analysis and offers thought leadership through strategic briefings, podcasts and blog posts.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.