Headquarters - London
English, Vietnamese
As the Head of Insights for Services, Economies, and Consumers, An leads a team of industry experts and thought leaders, driving business growth and client success through impactful content, outstanding client service, and research excellence.
Based in London, An has 18 years of experience in macro and socioeconomic analysis, and mixed methodology research. Her expertise has been showcased at prestigious global business events, and she has been cited in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries and geographies to make informed, strategic decisions.
The US has introduced a new round of Trump tariffs, keeping tariff pressure in place after the previous temporary 10% global duties expired on 24 July 2026. For many major economies, the headline rate has not changed; the bigger shift is that the tariffs now sit on a more durable framework, with some partners facing higher 12.5% rates.
The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
The blockage of the Strait of Hormuz, a consequence of the US/Israel-Iran war, has emerged as the defining economic disruption of 2026. The impact extends beyond energy markets: rerouted shipping, airspace restrictions and disrupted exports of petrochemicals and fertilisers have raised freight and input costs globally, reducing margins and exposing the depth of vulnerability in energy importing and trade-dependent economies.