Anindhitha Maniath
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Anindhitha Maniath

Analyst

Singapore

English

Anin helps analysts with commissioning research in Southeast Asia, as well as conducting direct research for certain industries in Singapore.

Anin conducts research across a range of industries within beauty and fashion, and home and technology. Anin primarily focuses on markets in Southeast Asia.

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Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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