London
English
Anna shares insights and builds thought leadership through reports, articles, discussions with clients, and presentations.
Anna is responsible for producing global content looking into the evolving alcoholic drinks landscape. Her analysis covers corporate strategies, lifestyle trends, and distribution patterns. Data validation is another key aspect of Anna’s role. She works to enhance the quality of alcoholic drinks project data by collating and cross-referencing internal and external sources.
Global economic uncertainty plus generational shifts in socialising behaviour together cast a long shadow over the outlook for on-trade alcohol. Historic patterns can no longer be relied upon for future success. Still, on-trade settings will remain vital to the industry given their pivotal role in consumer outreach, value generation, and brand awareness. Where will the opportunities be found?
Metal beverage cans are a recent success story in the drinks packaging space. Seen as a practical, premium, and sustainable choice, cans are proving increasingly popular in many categories. Can aluminium bottles capitalise on that success and help metal packaging expand into drinks occasions less readily suited to cans?
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.